The Fine Wine Experience makes its debut in Mainland China, choosing Shanghai’s Yongyuan Road in Jing’an District—a street that blends historical charm with contemporary vibrancy. The space continues the multi-functional concept of its Hong Kong flagship, combining fine wine retail, professional tastings, food and wine pairings, and exclusive member events to create an immersive social hub for wine enthusiasts. David Wei drew design inspiration from the “Burgundy Vineyard,” translating the rolling vineyard landscape and natural textures into the spatial language. Flowing curves and warm materials intertwine, complemented by soft lighting to evoke the ritualistic ambiance of a wine cellar. Tiered walls and display structures echo vineyard terraces, bringing depth and clarity to a compact space while honoring the cultural heritage of the wine region. More than just a place to buy and taste wine, this venue is a social platform for sharing a refined wine lifestyle, marking a significant step in The Fine Wine Experience’s expansion across Asia.