As a new brand for "Generation Zero", ZEEKR does not define its target audience by age but focuses on a group of customers who are confident, independent, curious and socially responsible. The brand advocates "Stay Zero, Stay Cool", which is directly reflected in the space we create. As the flagship store of ZEEKR in Southwest China, the design of HATCH incorporates local elements in Chengdu while maintaining the brand characteristics. In this complex space that accommodates multiple functions, our design always responds to the core values of the ZEEKR: Sophistication, Fashion, and Technology.