NIO, the automobile manufacturer, opened a new showroom at the Ping An Center in Shenzhen. The flagship store, which is a combination of electric car showrooms and clubs, integrates the corporate brand of NIO with the culture of Shenzhen, enabling consumers to understand the brand culture of NIO in various aspects, namely the concept of automobile production based on environmental protection.
The design concept is derived from aerodynamics, abstracting the pedestrian lines to form the flow space from the outside to the inside. The ups and downs of the ceiling are combined with the automobile display point, and through space and materials, consumers can understand and feel NIO's brand philosophy.